Listings:
1. Why is a strong presence important for local businesses?
A strong presence is the first step toward success. With Listing Builder, you are getting the most essential set of tools they need to start building their online reputation. And after you give it to them—they’ll need more of your solutions to take their marketing to the next level.
2. Why is it important for local businesses to have a mobile optimized listing?
For SEO, priority is given to good customer experience on mobile devices. Consumers will use mobile devices to find desired goods or services and will generally begin these searches with a category or brand search. For example, a brand search is “Joe’s Pizza in Denver” and a category search is “Pizza in Denver”. (Note: On a mobile device the “in Denver” often does not need to be explicit.) In the case of a category search, the user has intent to purchase something in a category but has not decided or does not care about the brand. In these searches, the user’s intent is generally heavily skewed toward proximity and location. So search engines generally deliver the closest locations and it is therefore important that location information is crawlable, is displayed on each page, and is in meta-data and keywords.
3. Why do I need a Gmail account?
We need access to a Gmail inbox in order to claim and monitor the listings. This email address will also be used to log into the listings after they are claimed.
4. Can I claim my listings?
The claiming process requires us to send a phone call to the primary business line, so it is necessary to claim the listings with someone who is present at the business location.
5. When will my listings be correct?
The process of claiming and correcting your listings can take up to 90 days.
6. What can I do to make sure I am prepared for your call?
You should be prepared to confirm the name, address, phone number, hours of operation, and website of their business. In addition, they will need to be present at the business and able to take incoming calls at the primary business number.
7. Can we claim the listings of a business that is still under construction?
No, it is best to wait until the business has a permanent address and phone number.
8. I run two different businesses with the same phone number and address. Can we claim their listings?
Businesses that are listed at an identical address and phone number will be seen as duplicates of each other, and removed from many sites.
9. Does Listing Solution include updating the listing sites with rich data?
Listing Solution includes updating the business’ name, address, phone number, hours of operation, and website.
10. Which listings do you claim?
Listing Solution includes the claiming and updating of Google and Yelp.
11. What if my listings are already claimed?
Most listings can be reclaimed via phone or postcard verification. However, if you have a previously paid for a service that claimed and continues to monitor their listing, or if someone else within the corporate umbrella is currently monitoring the listing, we may not be able to ‘break’ the claim.
Reputation:
1. What is presence management and how does it help local businesses?
Presence management is making sure that customers can find the right information about a business online. Correct and consistent listings across directories, review sites and social networks is crucial.
2. What is reputation management?
The reputation of a business is both what they say about themselves and what others say about them. Managing reputation is nothing new; what’s new is how the internet and social media have changed the way businesses are being defined and how fast their reputations spread.
3. Why is online review monitoring important?
With over 33 million local reviews on Yelp alone, it’s clear that customers are sharing their opinions online. Seventy-two percent of consumers say they trust online reviews as much as personal referrals, so whether it’s a testimonial, a detailed article on someone’s blog, or an offhand comment on Twitter, people are now chatting 24/7—and local business owners need to be paying attention.
4. Why is review generation important?
Local search is driven by online reviews, and so is revenue. On average, customer ratings are proven to increase sales by 18%, and 90% of people claim positive reviews influence their purchasing decisions. Smart business owners are getting serious about soliciting feedback, but generating reviews is hard work. It’s a hassle reaching out to customers, not to mention directing them to review sites, tracking conversations and sharing recommendations on social media. Business owners need a solution that does the heavy lifting for them.
5. Would you like the opportunity to hear every online voice, on any platform?
Reputation Management can provide you with a system that tracks every Tweet, blog post and more to give a complete understanding of what people are saying 24/7.
Social:
1. What type of businesses does this product work well for?
Any business that wants to drive traffic to the website by creating content. The more a company invests in content marketing and social media, the more valuable these tools are for them.
2. Can this app be integrated onto a WordPress site?
Yes, if you are using WordPress.org, the JavaScript code library or the HTML code of the widgets can be added in the template file of the WordPress theme.
3. What kind of data is tracked by the analytics?
Social Tools and Analytics can track all the social traffic and interactions happening on a website: Shares made through the social buttons and by copy-pasting the URL and the traffic resulting from those shares. However, no personal data is tracked, so this solution can be safely used on privacy-sensitive websites, such as healthcare businesses.
4. Are the social tools relevant for mobile devices?
Yes! We have tools specifically for mobile: the Mobile Share Bar and the Mobile Follow Bar. These tools only appear on Mobile devices while all the others only appear on Desktops. The pop-ups and Welcome/Subscriber bars are responsive.
5. True or False: Changing the share buttons will make the pages lose the social shares?
Short answer: No.
Long answer: The counters from almost all social share buttons fetch the share count from the social networks themselves. Example: For the page www.socialtools.com, the counters are going to ask Facebook how many social interactions this link had on the platform. Then, it’s going to repeat the process for all other networks and display the correct number.
As such, all social buttons should show a very similar number of shares.
6. What Social Networks are tracked?
We provide share buttons for more than 30 social networks and instant messaging apps, which includes Facebook, Twitter, Linkedin, WhatsApp, Facebook Messenger, Pinterest, etc. We track shares and traffic from all of those networks and more. A full list of supported networks can be found in the documentation file “Supported Networks”.
7. What are the country and language parameters?
There are no restrictions on country or language for GetSocial!
8. Are there resources available for technical support questions?
Yes! You can email [email protected]
9. How can Social Marketing help generate leads?
Use our Twitter lead generation tool to find customers talking about your services, in their area. Set up lead searches for keywords related to your business, then sit back and watch the leads roll in.
10. What’s social media’s role in customer service?
Companies know that customer service is important, but a lot of businesses still haven’t formed a specific strategy for addressing online concerns and building social relationships. With 89% of U.S. consumers saying that they’ve gone to a competitor after a poor customer service experience, it’s clear that a business’s ability to listen to complaints and provide solutions is linked to its success.
11. How are social audiences built?
Did you know that 90% of small businesses have Facebook pages, but that almost one third of them have less than thirty-two fans? Building an engaged audience can be difficult, and for many local businesses it’s the reason why they quit updating their pages long ago. In order to create a successful following on social media, every post needs to have value. With Social Marketing’s ready-to-post content, it has never been easier to provide timely, relevant content for you.
12. Does Social Marketing allow posting to multiple social media channels?
Yes! From one place, business owners can publish content to multiple social sites with the push of a button, utilize in-line conversations so the context of interactions isn’t lost and schedule a calendar of posts.
13. Can performance be tracked across profiles?
Yes! See your growth across channels from one dashboard, monitor changes in Facebook and Twitter reach and see the growth in fans and followers from social campaigns.
14. What social profiles can you connect with Social Marketing?
Facebook, Twitter, Google My Business (Google Posts), LinkedIn, and Google+.
15. Is Social Marketing mobile-friendly?
Yes! Social Marketing works on any device, any time—this means you can post and respond in the moment, and never miss a beat.
Advertising:
1. Where will we be advertised?
You will be advertised on the following platforms: 1) Search advertising via Google AdWords—the ads that appear at the very top of Google search results. 2) Social advertising via Facebook—the ads that appear in the Facebook News Feed. 3) Display advertising—the banner ads on websites around the web and in mobile apps.
2. What do I need to do to get started?
Fill out the Campaign Order Form.
3. How am I billed for these campaigns?
We need a credit card on file before we start! First Charge Setup: The setup fee will be charged at activation (within the week). First Month: The first month will be invoiced on the same date as the setup and charged 10 days after. Monthly Charge: Following months will be invoiced and charged within the first 5 business days of the month after the campaign has started.
4. What does the timeline look like from order submission to campaign launch?
You will receive a confirmation email within 2 business days after the order form is submitted. A formal onboarding call is not always necessary. However, the Digital Ads team may contact you (or the advertiser directly – if you specify us to do so) during the fulfillment process to gather more information if needed. Within 10 business days after the deliverables outlined by the team (example: different access, logos etc) is received by the team, the campaign will be launched. Note* A day or two before campaign launch you will receive a launch email from our team sharing screenshots of the ads themselves and the landing page, if applicable. If you or the advertiser have any feedback this is the best time to share it.
5. Are there different packages that we can choose from?
You may choose from one of the following three packages: 1) Starter: Generates clicks and calls through a basic search campaign. 2) Pro: Optimize conversions with campaign extensions, a custom built landing page, and text message leads. 3) Premier: Gain access to users on platforms across the web and the most cutting edge technology to deliver trackable increases to campaign ROI.
6. Which advertising technologies are used?
We take advantage of the following technologies: geo-fencing, geo-conversion zones, IDFA (unique device IDs), phone-call keyword monitoring, in-app display advertising networks, Facebook, Google AdWords, programmatic bidding, landing page analytics, conversion-optimized landing pages, tracking pixels, and dashboard KPI reporting.
7. Where will we be advertised?
You will be advertised on the following platforms: 1) Search advertising via Google AdWords—the ads that appear at the very top of Google search results. 2) Social advertising via Facebook—the ads that appear in the Facebook News Feed. 3) Display advertising—the banner ads on websites around the web and in mobile apps.
8. Where can I access our monthly reports?
You are able to access the reports via Business Center.
9. What do I need to do to get started?
We need a credit card on file before we start! First Charge Setup: The setup fee will be charged at activation (within the week). First Month: The first month will be invoiced on the same date as the setup and charged 10 days after. Monthly Charge: Following months will be invoiced and charged within the first 5 business days of the month after the campaign has started.
10. What does the timeline look like from order submission to campaign launch?
You will receive a confirmation email within 2 business days after the order form is submitted. A formal onboarding call is not always necessary. However, the Digital Ads team may contact you (or the advertiser directly – if you specify us to do so) during the fulfillment process to gather more information if needed. Within 10 business days after the deliverables outlined by the team (example: different access, logos etc) is received by the team, the campaign will be launched. Note* A day or two before campaign launch you will receive a launch email from our team sharing screenshots of the ads themselves and the landing page, if applicable. If you or the advertiser have any feedback this is the best time to share it.
