Advertising, Digital Ads

Advertising

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Where will we be advertised?

You will be advertised on the following platforms: 1) Search advertising via Google AdWords—the ads that appear at the very top of Google search results. 2) Social advertising via Facebook—the ads that appear in the Facebook News Feed. 3) Display advertising—the banner ads on websites around the web and in mobile apps.

What do I need to do to get started?

Fill out the Campaign Order Form.

How am I billed for these campaigns?

We need a credit card on file before we start! First Charge Setup: The setup fee will be charged at activation (within the week). First Month: The first month will be invoiced on the same date as the setup and charged 10 days after. Monthly Charge: Following months will be invoiced and charged within the first 5 business days of the month after the campaign has started.

What does the timeline look like from order submission to campaign launch?

You will receive a confirmation email within 2 business days after the order form is submitted. A formal onboarding call is not always necessary. However, the Digital Ads team may contact you (or the advertiser directly – if you specify us to do so) during the fulfillment process to gather more information if needed. Within 10 business days after the deliverables outlined by the team (example: different access, logos etc) is received by the team, the campaign will be launched. Note* A day or two before campaign launch you will receive a launch email from our team sharing screenshots of the ads themselves and the landing page, if applicable. If you or the advertiser have any feedback this is the best time to share it.

Are there different packages that we can choose from?

You may choose from one of the following three packages: 1) Starter: Generates clicks and calls through a basic search campaign. 2) Pro: Optimize conversions with campaign extensions, a custom built landing page, and text message leads. 3) Premier: Gain access to users on platforms across the web and the most cutting edge technology to deliver trackable increases to campaign ROI.

Which advertising technologies are used?

We take advantage of the following technologies: geo-fencing, geo-conversion zones, IDFA (unique device IDs), phone-call keyword monitoring, in-app display advertising networks, Facebook, Google AdWords, programmatic bidding, landing page analytics, conversion-optimized landing pages, tracking pixels, and dashboard KPI reporting.

Where will we be advertised?

You will be advertised on the following platforms: 1) Search advertising via Google AdWords—the ads that appear at the very top of Google search results. 2) Social advertising via Facebook—the ads that appear in the Facebook News Feed. 3) Display advertising—the banner ads on websites around the web and in mobile apps.

Where can I access our monthly reports?

You are able to access the reports via Business Center.

What do I need to do to get started?

We need a credit card on file before we start! First Charge Setup: The setup fee will be charged at activation (within the week). First Month: The first month will be invoiced on the same date as the setup and charged 10 days after. Monthly Charge: Following months will be invoiced and charged within the first 5 business days of the month after the campaign has started.

What does the timeline look like from order submission to campaign launch?

You will receive a confirmation email within 2 business days after the order form is submitted. A formal onboarding call is not always necessary. However, our team may contact you (or the advertiser directly – if you specify us to do so) during the fulfillment process to gather more information if needed. Within 10 business days after the deliverables outlined by the team (example: different access, logos etc) is received by the team, the campaign will be launched. Note* A day or two before campaign launch you will receive a launch email from our team sharing screenshots of the ads themselves and the landing page, if applicable. If you or the advertiser have any feedback this is the best time to share it.

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